Your dashboard (the home page) shows how customers are engaging with your business over a date range you choose - as headline numbers (KPI cards) and charts over time.
Choosing a period
Top-right, pick a period with the quick presets (7 days, 30 days, 90 days, 1 year) or set exact From and To dates. It defaults to the last 30 days. Each number shows an up/down arrow versus the previous period of the same length.
What it shows
- Revenue - realised sales (cancelled orders excluded), in your base currency.
- Margin & ROI - profit after cost. Requires you to set a cost on your products (see Products). Items with no cost set are excluded from margin.
- Orders - order count over time, a breakdown by status and by device (mobile/tablet/desktop).
- Bookings - bookings over time (if you use the bookings add-on).
- Inquiries - from your contact form.
- Traffic - page views from your visitors (anonymous, cookie-less; respects Do-Not-Track), including a breakdown by language and by device (mobile/tablet/desktop).
- New customers & logins - customer-account registrations and logins (if you use customer accounts).
- AI assistant - tokens used (if you use the AI assistant).
A chart only appears when its add-on is enabled for you. With no relevant add-ons, you'll still see inquiries and your account context.
Next step
If you run ads, the campaign report shows which ones actually made money - it's the next article. Otherwise what's left is account admin: see Billing & subscription.