Content & trust4 min read

Blog

Write and publish articles: per-language title, summary and body, a cover image and carousel, and per-language SEO overrides.

The Content → Blog screen is where you write and publish articles for your site. They appear on a /blog page, and each article gets its own shareable address.

The post list

Each post in the list shows its title, a Published or Draft badge, and its date. Three actions sit on the right:

  • Publish / Unpublish - flips the post between published and draft without opening the editor;
  • Edit - opens the full editor;
  • Delete - removes the post for good, after a confirmation.

The title is also a link into the editor.

New post

Click New post. In the dialog you fill in:

  • Title - one field per site language. The title in your default language is required.
  • Slug - the part that appears in the post's address. It fills in automatically from the default-language title, including for Cyrillic titles ("Моята статия" becomes moyata-statiya). You can change it before creating the post.

Click Create and you land straight in the editor.

Choose the slug once and leave it alone

A post's address is what people share and what Google remembers. Changing it after publishing breaks every existing link to the article.

Post settings

The Post settings section sits at the top of the editor:

  • Slug - the same field, now as part of the editor.
  • Cover image - the lead image. It's both the thumbnail in post lists and the first slide of the carousel on the post itself.
  • Cover width - Standard (as wide as the text), Wide, or Full-bleed (edge to edge). The recommended image size changes with your choice and is shown next to the field.
  • Cover frame - the cover's ratio, separately for desktop and for phone (e.g. "16:9 - standard", "4:5 - portrait"). The default is 16:9 - exactly how posts have always rendered. "Auto" shows the image in its original shape (a multi-image carousel uses 16:9 under Auto, because the slides share one frame). The post list always shows uniform 16:9 thumbnails so the grid stays tidy.
  • More images (carousel) - extra images shown after the cover. The cover image is always first.
  • Social media links - posted the same content on Instagram, Facebook, TikTok or YouTube? Paste the links to those posts and the article shows them as buttons with the network icons. Empty fields are hidden - leave them all blank and the article looks exactly as before.
  • Links placement - where the article shows them: End of the article (the default - the reader finishes first, then hops to your socials), Under the title (visible immediately, no scrolling to the end) or Both places.

Link the specific post, not your profile

A link to the actual Instagram or TikTok post takes the reader straight to its comments and likes. Your profiles are always reachable from the site footer anyway.

Content

The Content section holds the article itself. If your site runs in more than one language, a tab per language sits above the fields:

  • Title - required;
  • Summary - the short text used in article cards;
  • Content - the article body, in a formatting editor (headings, bold, lists, links).

SEO & sharing

Below the body is a collapsible SEO & sharing section - per language. Leave the fields blank and sensible values are used automatically:

  • SEO title - the title in Google results. Blank = the post title.
  • Meta description - the snippet under the title in Google. Blank = the summary. Up to 160 characters.
  • Social share image - what shows when the link is shared on Facebook, WhatsApp or X. Blank = the cover image.

There are also focus keyword and additional-keyword fields to help you while writing.

Saving and publishing

The Save button stores every language at once. Separately, Publish (or Unpublish) toggles visibility, and the badge on the right shows the current state.

Saving doesn't publish

They're two separate actions. You can save a draft as many times as you like - the post only appears on your site once you click Publish.

Tips

  • Write the summary - it's what makes someone open the article from the list.
  • Pick the cover width to suit the image: a panoramic shot looks good full-bleed, a portrait one doesn't.
  • Leave the SEO fields blank unless you have a specific reason. The defaults are good ones.

Next step

Articles attract people who aren't ready to buy yet. Keep in touch with them by collecting subscribers - see Newsletter.

All guides

Try all of this in a shop of your own

Every feature in these guides is in the shop from day one - nothing to install and nothing to develop.

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