Get ready to sell8 min read

Legal pages

Your Privacy, Imprint and Terms pages are generated from your details - preview them, compare against our current version, edit when you must, and reset to go back. Shops also get the EU legal-guarantee notice and the online withdrawal function, both on by default.

The Online store → Legal pages screen holds the documents your site publishes: Privacy Policy, Imprint, and Terms. We write them for you and keep them current - this screen is here for when you want to change something.

This is the last thing to settle before your first sale. The documents are generated from the company details in Site settings, so fill those in first - otherwise you'll find gaps here.

Terms, Legal guarantee and Withdrawal only appear for shops

Every site has a Privacy Policy and an Imprint. The Terms tab shows only when your site sells online, and Legal guarantee and Withdrawal from the contract when it sells goods (see below).

Where the text comes from

The documents aren't blank templates - they're filled in automatically from your details and from what your site actually does:

  • your company details - legal name, company number, address, email and phone come from Site settings;
  • how you take payment - when you accept cards, the document names the bank or provider that processes them;
  • tracking - when you've switched on the Meta Pixel, the section about sharing data with Meta is added;
  • returns - when you've configured returns, your window and who pays return shipping are published (see Returns);
  • review on delivery - when you've switched on Review before payment for Econt or Speedy, the Terms get a "Review and refusal on delivery" section: what happens when the customer refuses the parcel after review, and who pays the return under your "If refused after review, the return is paid by" choice (see Shipping and couriers). The section names only the couriers you have review on for, and it makes two promises on your behalf: you refund money the customer paid straight to the courier that is yours to bear within 14 calendar days of their notice, and on a refusal you also cover a review fee if they paid one (Econt's review is free). If Speedy's review on prepaid orders is on, the section also says who pays its €0.67 fee - the customer when their delivery is charged at Speedy's price, otherwise you. The section shows while the online withdrawal function is on.

Fix the details, not the text

If a document shows the wrong company number or address, correct it in Settings - the document updates itself. Editing the text here fixes only that one document, and it has consequences (see "Outdated document" below).

The three views

Three buttons sit above the text:

  • Edit - the text itself, where you type. The box grows with the document, so you see the whole thing and the page scrolls normally. A reminder of the supported formatting (headings, lists, tables, bold, links) sits above it.
  • Preview - the document as it appears on your site. It isn't an approximation: it goes through the exact same processing your published page does.
  • Compare - your version side by side with our current one. Lines that appear in only one of the two are highlighted. On a narrow screen the columns stack.

Languages

If your site runs in more than one language, a button per language sits above the text - each language has its own version of the document and is edited separately. Single-language sites don't see these buttons.

Your unsaved edits are not lost if you switch to another language and come back. If you open another tab or leave the page, we ask first: Save and continue stores your edits in every language, Continue without saving drops them, and Stay takes you back to the text.

Saving

A bar sits at the bottom of the screen and stays put as you scroll. On the left it tells you the document's state:

  • Unsaved changes - you've made edits that aren't stored yet;
  • Edited by you - your own version is saved;
  • Matches the generated version - our text is what's published.

The Save button is only active when there's something to save.

Saving switches off automatic updates

As long as you haven't touched a document, it updates itself whenever we improve the text. The moment you save your own version, your text is what's published and our updates stop reaching it. So edit only when you genuinely need different wording.

Outdated document

When we update a document you have already edited, an Outdated badge appears - on the tab and on the language concerned - and a notice shows above the text.

Your text stays published exactly as it is; the notice only tells you we've changed something since, and your version doesn't have it. The Compare with our current version link opens the Compare view, highlighted line by line, so you can see precisely what differs. From there you decide what to carry across into your own text.

The badge clears once you save or reset - either way, your version is re-checked against the text we ship today.

Reset to generated

The Reset to generated button removes your version and returns the document to ours. It's only active when you have a saved version of your own. Afterwards the document receives automatic updates again.

Clearing the box does the same

If you delete the field's contents and save - or save text that matches ours exactly - it's treated as a reset to the generated version rather than an edit of your own.

The "Cookies" page

Besides the three documents, your shop also has a dedicated "Cookies" page at /en/cookies (and likewise for every other active language). It is linked from the site footer and from the cookie banner.

Its text is fixed by the platform and assembled automatically from your settings in Marketing › Tracking: the analytics section (Google Analytics / Tag Manager) and the marketing section (Meta Pixel) appear only when you have configured that tool. If you use neither, the page says exactly that. This page is not editable - Privacy, Terms and Imprint remain editable as before.

Since 27.09.2026 every online shop that sells goods to consumers must show the official EU notice "Legal guarantee" (Consumer Protection Act, art. 47(1)(12)). That is why shops have a fourth tab, Legal guarantee. The notice is on by default - you don't need to do anything.

Shoppers see it in three places:

  • Footer - a "Legal guarantee" link on every page;
  • Order - a "Your legal guarantee rights" link under the order button (Order with cash on delivery or Order and pay) and under the fast-order button;
  • Order email - the notice itself after the delivery details, with the official PDF file attached to the email.

The links open the notice at full size. On a phone it shows at a readable size and the shopper swipes sideways; the Fit button shrinks it to the screen width.

The notice is the European Commission's official file, in the page's language: Bulgarian, English, German, French, Romanian, Greek, Spanish or Italian. On Russian and Turkish pages it shows in the shop's main language. The regulation forbids changing the notice, so its text cannot be edited. View the notice opens it exactly as shoppers see it.

Switch it off only with a reason

The notice may be switched off only if the shop sells to businesses only (B2B) or sells no goods to consumers (for example, services only). Choose the reason, optionally add a note and press Save - by doing so you declare that the reason is true. Until you choose a reason, the button stays inactive.

Every time the notice is switched on or off, Change history records the reason, the note, the email of the person who did it and the time. Entries cannot be edited or deleted. If the shop starts selling goods to consumers, switch the notice back on.

The notice is about the legal guarantee and covers every product. When the producer of a product gives a free guarantee of durability longer than 2 years, that product also shows the separate EU GARAN label - switch it on in the product's Guarantee tab, see Products. Then also hand the shopper the producer's guarantee itself, at the latest on delivery (art. 40 of the Act on the sale of goods and digital content).

Withdrawal from the contract

The Withdrawal from the contract tab manages the online withdrawal function (Art. 52a of the Consumer Protection Act) - the "Withdraw from contract here" link in the footer and in the customer account. It is on by default and mandatory for online sales to consumers.

It is switched off like the legal guarantee - only with a reason: I sell to businesses only, I sell no goods to consumers or all my goods are exceptions under Art. 57 (for example you only print to order). Save declares the reason true, and the change is recorded in Change history. Switching off hides only the link - statements already sent stay in Orders → Contract withdrawals. In detail: Withdrawal from the contract.

Tips

  • Before you take your site live, open all three documents in Preview and check your company details read correctly.
  • If you see Outdated, open Compare at the first opportunity - it's the only way to find out what we corrected after your edit.
  • These documents carry legal weight. ZweiHost provides the tool and maintains the templates; judging whether the content fits your situation is yours to make - if in doubt, consult a lawyer.

Next step

Your shop can now take orders. Next, build trust with the visitors who are still hesitating - start by answering their common questions. See FAQ.

All guides

Try all of this in a shop of your own

Every feature in these guides is in the shop from day one - nothing to install and nothing to develop.

Start your site